Air Jamaica - Jerk Festival sponsorship in South Florida
Random Media was approached to oversee Air Jamaica's presence at a recent event in South Florida that would attract over 5,000 patrons:
Tent set-up and break down
Placement of signage around venue
Packing of all giveaway items
Air Jamaica's tent was 20 feet by 40 feet and our team handle the branding, setup and pull down of the tent, as well as the stocking of the tent with all the giveaway items for the staff.
The tent contained 12 tables, 6 stations for promotions and was staffed by Air Jamaica employees who only had to show up on the morning of the event.
Jamaica National Money Transfer
JN Money Transfer was in need of a promotional team to help market a special giveaway in South Florida. Random Media managed the street team, printing of flyers and distribution of marketing materials across major sites in South Florida, with concentrations on areas chosen by the JN team.
We worked closely with them to reduce costs for the promotion - cheaper but more effective flyers - and expose the promotion to events that they did not traditionally target in the past.
|
